There are several basic optimization principles that will help your site break into the top search results. You can also contact professionals, for example, CTO Digital, and they will do everything for you, help improve the current situation and take care of the future of your site.
To get started, you can start by defining keywords. This is one of the most important steps in optimizing a site for search engines.
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It is also worth thinking about the correct structure of the site. This is also an important aspect in search engine optimization. In order for search robots to effectively index your site and understand its content, it is necessary that it has a clear and logical structure.